YOUNG and old will vie for the crown of fastest ice cream eater at the Royal Adelaide Show.
Golden North, which holds similar competitions at the Laura Folk Fair each year, is bringing the fun to Wayville Showground.
Marketing and export director Trevor Pomery says the contests attract people who “think they’re experts”. “But when you actually come to eat one litre of ice cream, it is not as quick and easy as you might like to think,” Mr Pomery says.
Five people — aged eight and over — will be picked from the Show crowd each day to enter. There will be daily prizes, and the times will be recorded because the overall fastest eater will win a year’s supply of ice cream.
“The gentleman who has won it a couple of times at the Laura Folk Fair … did it in one minute, 7.3 seconds. He is a machine,” Mr Pomery says. “It is a matter of pacing yourself rather than trying to eat it all in the first 10 seconds.”
Ice cream lover Luca, 8, says he likes to take his time to avoid getting a brain freeze. Quincy, 9, reckons ice cream should be a “twice a week” treat.
The Royal Adelaide Show opens on Friday.
Originally published as Here’s the scoop on coolest competition